A writer and copy expert
Always looking for the opportunity
to tell a story.

I grew up switching between six schools in four cities, which means I got pretty good at two things: making new friends and telling new stories. In 2015, I moved to Delhi to study Fashion Communication at NIFT, only to realise I was less interested in hemlines and more obsessed with headlines.
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Since then, writing has been my way of making sense of the world. It has taken me from scripting the Red Fort Sound and Light Show with legends like Piyush Mishra and Amitabh Bachchan, to creating campaigns for brands like Mortein, Vanish, Vivo, DS Group, IndusInd Bank, PayTM, Maruti, IFB and Mamaearth at agencies such as Dentsu Impact and Havas Creative.
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At heart, I am a small-town girl who found her place in the big-city chaos with words. And if there is one thing I’ve learned along the way, it is this: whether it’s selling a product, shaping a brand, or simply telling a story, people only remember what makes them feel something. That is exactly what I try to write.


