A writer and copy expert
Always looking for the opportunity
to tell a story.
After completing my schooling from 6 different schools and living in 4 different cities, I came to Delhi in 2015, to do my graduation from National Institute of Fashion Technology. It didn’t take me a lot of time to realise that I didn’t want to confine my expertise as a writer to fashion. My department (Communication Design) gave me several opportunities to explore the different modes of communication, from journalism to film and photography.
​I worked with several people while I was in college to get as much industry experience as I could. In my third year, I got the opportunity to intern at Lopez Design Studio, which turned out to be a great experience. I worked with brands like Nestaway and VIP, and understood the technicalities of branding. The 2-month long internship made me realise that I wanted to further work with advertising and get a better understanding of digital marketing, while also improving my abilities as a writer.
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That’s when I decided to do my graduation project with Humour Me, an advertising firm. I decided to continue there even after completing my graduation project. I got some very exciting opportunities which included co-writing the script for the Red Fort Sound and Light show, with Dalmia Bharat, for which I got to work with legends like Piyush Mishra and Amitabh Bachhan.
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Ever since, I have had the privilege of working with prestigious global advertising firms, including Dentsu Impact and Havas Creative. This experience has afforded me the opportunity to collaborate with renowned brands like Mortein, Vivo, Catch, Mamaearth, and numerous others